The most effective way to take bookings from Facebook is by adding a book now button (call to action (CTA) button) to your Facebook business page. If you don’t yet have a Facebook business account, you can set one up by clicking “create” on the left hand menu in Facebook.
Once you have your business page, you can add a CTA button:
- Go to your business page cover photo and click + Add a Button:
- Choose Make a booking with you then Book Now as your button
- Click Next
- Select the Link to website option and paste the URL which you want your customers to be directed to upon clicking your CTA button.
This URL can be to your microsite, your business website or a specific widget. You can find your microsite URL in your microsite settings.
- Click Save then Finish.