Facebook

Once you have a Facebook business page set up for your business, we recommend you set up a CTA button to direct your customers to your booking page. This is the most effective way of taking bookings via Facebook as the CTA button is displayed to customers on browsers and on the Facebook mobile app. 

When creating a post on Facebook, make sure to include a link to your booking site and an eye catching image. 

Top tip: having 'like & share' competitions with your followers helps your post and business reach even further. 

You can also use paid Facebook Ads to further promote this post to a targeted audience and track its progress. We recommend ensuring your ad has a Book Now button to your booking page!

Instagram

Simply edit your Instagram business profile and add your booking link to your bio, or to the website field in your Instagram account profile. 

When creating a post on Instagram, make sure to include a link to your booking site and an eye catching image. You can use paid Instagram Advertising to create promoted posts or ad creation in the Facebook Ads Manager.

Twitter

Again, setup a Twitter business profile to advertise to your clients. Make sure to have your booking link as your website in your twitter bio. Make your tweets engaging and link them to your booking site using shortened URLS. You can also use Twitter Ads.

Special offers 💰 

You have a particular service that you want to advertise as being discounted that can only be linked to by people who follow your social media. You can create a new service at a lower price and a new embedded booking widget URL for it be booked on. (Make sure this new service doesn't appear in your other online booking widgets!) Generate a widget URL and share it on your social media posts! You can track how many clients booked through this booking widget URL using booking widget reports.

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