With Instagram there are two options for providing your customers with the booking tools to make appointments online. 

1. You can simply edit your business profile so that the link to either your website, microsite, or booking widget is in the bio on your profile so that it is displayed to all viewers of your page.

2. You can also add a link to your website, microsite or booking widget when you create a post with an eye catching image to encourage people to click on the link. 

You can use paid Instagram Advertising to create promoted posts or ad creation in the Facebook Ads Manager.

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