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How to create an Instagram ad for appointments

Learn how to use your Appointedd booking tools in Instagram ads.

Krissa avatar
Written by Krissa
Updated over 4 months ago

🌍 Overview

You asked, we listened: you are now able to take bookings via your business' Facebook and Instagram business pages. Team Appointedd have built an integration with the Facebook Business Management Suite (FBMS) - FBE allows you to manage your social media business pages all in one place.

The integration allows you to connect your Appointedd account with your Facebook Business Page. Once connected, you're able to take bookings from the following places:

  1. Facebook business page

  2. Instagram business page

The booking flow will be initiated from each of the above places via a Book now button which will launch a booking widget within the appropriate app. This means that your customers will not be redirected to an external page but they'll be able to make a booking with you within their social media apps.
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Please note: Meta integration is supported only with standard legacy and enterprise widgets, meaning that it's currently not available with the new Widgets 2.0.


🖌️ Create Ads with a 'Book now' button

Instagram grid post

Prior to starting, ensure your Instagram account is connected to your Appointedd account (and to the correct event within your Appointedd account), and that you have an active book now button on your profile.

Once connected, follow the below steps:

  1. Tap “Ad tools” on your profile

  2. Tap “choose a post”, and choose a recent post

  3. Under ‘select goal’ tap “More website visits” and then edit the button to link to your booking page or widget

  4. Define your audience

  5. Set your budget

  6. Set your ad live and watch the appointments roll in!

Instagram stories

Prior to starting, ensure your Instagram account is connected to your Appointedd account (and to the correct event within your Appointedd account), and that you have an active book now button on your profile.

Once connected, follow the below steps:

  1. Tap “Ad tools” on your profile

  2. Tap “Choose a post”

  3. At the bottom of your screen, tap “Story”

  4. Tap on the story you’d like to promote and tap next

  5. SABRINA TO COMPLETE WHEN INSTAGRAM STARTS WORKING AGAIN. I keep getting a “Something went wrong”


Have more questions?

Check out Frequently Asked Questions on the FBE x Appointedd integration 👇


If you have any feedback we would love to hear it 👂

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