There are multiple actions you can do through X to optimize the number of bookings people make through the social media platform.
🔖 Adding your booking tools to your profile page
You can make your booking tools (whether that be a widget on your website, the Booking Page or a specific booking widget) noticeable on your profile by pasting the link in your bio.
You can do so by:
Clicking edit profile;
Then pasting a link in the box that says Bio. It may also be worth adding a small description as to what the link is and why someone should click it, for example, "Make a booking with us by following the link"