Do your have a particular service or services that you would like to offer at a special price to your social media followers? You can do so by following these steps.
Create a new service (standard service, multi-part service or multi-tiered service) and a new service category to ensure that this service doesn't show on any other booking widgets you have that are open to all.
Ensure that the service permission is set to not visible online (this ensures that customers who don't follow you on social media can't book this special service through your Booking Page)
Fill in the rest of the service details including the price that you wish to offer and save
You should now create a booking widget for this service/services in embed mode
Copy the widget URL and paste this onto your social media account to offer your follows a special price
You can track how many clients booked through this booking widget URL using booking widget reports.