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What is A2P 10DLC and what to do if it affects your business?
What is A2P 10DLC and what to do if it affects your business?

Learn about what A2P 10DLC in the US is and what actions to take if it affects your business.

Jubrine Fortuno avatar
Written by Jubrine Fortuno
Updated over a week ago

What is A2P 10dlc?

A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. Read more on Messagebird's website here.

What is happening?

In early 2022, US mobile carriers will require specific registration for each business sending A2P SMS messages. Non-registered businesses will not be able to send SMS to US mobile numbers.

What does this mean for you?

This only affect businesses who send text messages to US phone number. For those affected, the SMS functionality to US mobile numbers will not work if they're not registered.

What can I do? πŸ“Œ

In order to make sure that your SMS are reaching your customers, you can complete the registration by utilising our native Twilio or MessageBird integrations, which allow you to connect your SMS provider account to your Appointedd account.
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Read more about how to register for A2P 10DLC with your chosen provider here.

You can also Stop using the SMS functionality for the US region, or if you continue to do so, acknowledge that your messages may not reach the customer. Email communications are unaffected by this.

What action do you need to take?

We recommend making a decision on which option you'd like to go with considering your business needs and customers base.

If you'd like to continue to send SMS to the US region you will need to register via your own SMS provider.

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