All CollectionsCommunicationsMarketingMarketing3 articlesHow to enable marketing opt-inLearn how to capture customer marketing consent directly in your booking flow, and automatically sync it to your external marketing system via webhook.How to capture marketing data via a hidden CRM fieldLearn how to capture marketing data such as the traffic source of a booking, the URL that the booking was made on, or UTM parameters of tracked URLs that have…How to track the booking marketing sourceGain visibility and understanding of marketing sources for bookings, uncover invaluable insights into the effectiveness of marketing efforts