By identifying the origin of each booking, clients can accurately measure the return on investment (ROI) for various marketing channels.
Hidden data capture fields can be set up within Appointedd to allow companies to collect marketing data such as the traffic source of a booking, the URL that the booking was made on, or UTM parameters of tracked URLs that have been used in marketing campaigns to generate bookings. This data can then be sent to your external customer relationship management (CRM) system using our webhooks, enabling you to attach this analytics data to your customer records.
To send the customer information to hidden fields, you'll need to utilise our Appointedd pre-fill functionality. Click here to learn more about pre-filling in widgets 2.0.
Depending on your needs, some modifications may be required on your end, but we’re here to support you throughout the process if needed.
For repeat bookings, the data in the hidden field will be replaced by any new marketing data it receives.
Please ensure to set up the CRM fields as hidden so they don't show to the customer during the booking flow.