Tracks visitor engagement and conversions on the "Book now" booking widget embedded inside your Facebook/Instagram business pages (not a redirect - it runs inside the social app itself).
Two way to set it up
Option A - Use an existing Pixel
In Meta Events Manager, create/identify the Pixel you want to use before starting the Appointedd connection.
In Appointedd, go to Connect → Connect to Facebook Business.
Start the Facebook authorisation flow and proceed through the connection wizard.
When prompted to select a Pixel, choose your existing one.
Click Confirm and connect, then Launch app to return to Appointedd.
Option B - Create a new Pixel during setup
In Appointedd, go to Connect → Connect to Facebook Business.
Start the connection flow and select which Appointedd account to link (if you have multiple).
When prompted for a Pixel, choose Create instead of selecting an existing one.
Follow the on-screen flow to generate the new Pixel.
Confirm and complete the connection as above.
After setup
Manage the "Book now" CTA toggle per page via: Meta Business Suite → side panel → All tools → Business apps → Appointedd → Manage.
Test the CTA via: side panel → Profiles.
Customise your widget via Appointedd: Connect → Connect to Facebook Business → Edit widget.
If you are using widget 2.0, you must create your widget 2.0 separately from the Facebook Business section - go here.
Once saved, share the booking widget ID with our support team and ask them to attach this widget to your Meta integration instead.
What the pixel is supposed to track
Engagement with the booking widget (views/clicks on "Book now")
Completed bookings (conversions)
Enables a rough conversion rate: widget views vs. completed bookings
Disconnecting
Go to Connect → Connect to Facebook Business → Disconnect. This removes all CTAs and does not preserve any FBMS-side settings or widget customisation - reconnecting means starting over.
Need help?
Any further questions, please reach out to our support team via the chat icon.