1. Where to find it
Login to your Hub, and click on Administration → Organisations. Click the Microsite button and select the SEO tab (next to Branding and Display).
2. Enable SEO metadata
What it does: When checked, this adds meta tags and structured data to your microsite's pages, helping search engines (like Google) understand and index your content properly.
When to turn it ON:
You want your microsite to appear in search results
You want rich previews (titles, descriptions) when your site is shared or found via search
When to turn it OFF:
You don't want your microsite actively promoted to search engines
You're testing/staging the site and don't want it indexed yet
3. Website URL
What it does: This is your business's main website address. It's used for canonical links - a technical signal that tells search engines "this microsite is related to / a version of this main site," which helps avoid duplicate content issues.
How to fill it in:
Enter your full main website URL, including
https://Example:
https://www.companyname.com
Leave blank if: You don't have a separate main website, or the microsite is your main site.
4. Google Tag Manager ID
What it does: Connects your microsite to Google Tag Manager (GTM), enabling analytics and tracking (e.g. visitor counts, button clicks, conversions).
How to fill it in:
Enter your GTM container ID, in the format
GTM-XXXXXXXYou can find this ID in your Google Tag Manager account under your container settings
Leave blank if: You don't use Google Tag Manager or don't want analytics tracking on the microsite.
5. llms.txt content
What it does: This is plain-text content served at the /llms.txt path on your site. It's specifically designed to help AI assistants and AI crawlers (like chatbots or LLM-based tools) understand what your business does, in plain language.
How to fill it in:
Write a clear, simple description of your business: what you do, who you serve, key offerings
Avoid marketing fluff - AI crawlers parse this for factual understanding, not persuasion
Example:
Appointedd Consulting helps small businesses set up and manage their online presence. We offer website design, SEO consulting, and ongoing digital marketing support. Based in Edinburgh and serving clients across the UK.
Leave blank if: You don't want AI tools referencing your business information.
6. Saving your changes
Once you've filled in or adjusted the settings you need:
Click Save changes (blue button, bottom right)
Click Cancel if you want to discard any edits and leave the page as-is
Quick reference table
Setting | Purpose | Affects |
Enable SEO metadata | Adds meta tags/structured data | Search engine indexing |
Website URL | Canonical link reference | Search engines (duplicate content) |
Google Tag Manager ID | Analytics tracking | Visitor/behaviour tracking |
llms.txt content | Plain-language business description | AI assistants/crawlers |
Tip: If you want your microsite to be as discoverable as possible, fill in all four fields. If you want to minimise visibility (e.g. a private or staging site), uncheck "Enable SEO metadata" and leave the llms.txt field empty.